The luckiest founders don’t wait to be discovered.

You’ve been quiet for too long…

Stop spending on conventional marketing for mediocre results and start investing in your best marketing asset - you.

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Get Started

A smiling man with glasses and a blue striped shirt sitting outdoors with green plants in the background. The photo is styled like a polaroid with the name "Chris" written at the bottom.

A young woman with long dark hair, wearing a gray sweater, sitting on a wooden bench in a mall, holding a coffee cup and smiling.

A woman wearing a black graduation cap and gown, smiling in front of a blue background with large white lettering, holding her hands together in front of her, with the name "Fatima" written at the bottom.

A young man with sunglasses and a white t-shirt sitting on a concrete surface near a carnival ride, holding a small object, with a woman visible behind bars in the background and another person in the distance.

A man named Chris giving a presentation in front of a slide with contact information, social media links, and a thank you message. He is holding a microphone and gesturing with his hand.

A young woman with dark hair taking a selfie inside a high-rise building near large windows with a cityscape view in the background. The photo has a Polaroid-style border with the name 'Lania' written at the bottom.

Photograph of a woman named Olivia with long red hair, wearing a beige blazer, sitting at a desk with a bookshelf in the background.

A person holding a camera, taking a photo in front of pink flowering trees in a park, wearing a gray jacket, glasses, a white bandana, and carrying a backpack. The photo has a Polaroid style with the name 'Hrithik' written at the bottom.

A young woman with wavy dark hair smiling, wearing a patterned dress, against a green background, with the name 'Alaya' written at the bottom.

Two people, a man and a woman, sitting at a table in a modern office space with large glass windows. Both have laptops in front of them, and the man is pointing at the woman's laptop while they converse. The image has a caption that reads, "Meet Graeme & Emma."

You're building something incredible.

But you’re struggling to get noticed.

Your offer works. Your vision is clear. You know exactly who you want to reach.

But you're stuck and wondering how to grow your business, while founders with half your traction are:

Getting featured
Landing partnerships
Building communities of thousands.

The uncomfortable truth:

They're not luckier than you. They just stopped treating their personal brand like a side project and started treating it like their most important marketing channel.

They stopped leaving it to chance.

It's time to build your personal brand

~

It's time to build your personal brand ~

You know what would change the game…

A sign with a microphone icon on the left and text that reads: 'You become the obvious choice in your industry'.

A purple banner with the text "Ideal clients trust you" and a cartoon money bag with dollar bills on the top right corner.

Text that says 'You identify your unfair advantage' and a target with an arrow hitting the bullseye in the top left corner.

A large white sign with black text that says 'Content feels easy' and a gold megaphone icon on the left side.

Illustration of a woman with blonde hair using a laptop, accompanied by a colorful text box with the message "You show up consistently."

A 3D illustration of a black rectangular banner with white text that reads "Opportunities come to you". A red horseshoe magnet is attached to the right end of the banner, symbolizing attraction of opportunities.

What is Lucky Founders?

A community of founders creating their own luck.

THE community for founders who want to meet online & IRL with 1-2-1 support from leading brand strategists, ready to help you level up your personal brand and attract exciting opportunities.

Join the Waitlist

A group of eight diverse people sitting around a wooden conference table with laptops, in a modern room with green plants and a large white hanging light fixture, captioned 'The community for founders'.

Name badge for Emma Redfern, founder owner. Features a cartoon computer character at the top, a portrait of a woman with long red hair holding a coffee mug, and a list of skills with percentages. The skills are storytelling, strategy, pitching, and empathy, with the highest being strategy at 100%. Contains a paragraph about Emma's energy, passion, awards, and mission to support underrepresented founders.

Your lucky charms

We've been where you are.

4 years ago, Emma was the founder that no one knew about. Brilliant ideas. Zero visibility. Posting into the void.

Graeme was coaching founders to breakthrough moments. 22 years watching talented people lose to louder competitors.

Then we cracked the code.

The founders winning weren't smarter. They just understood that personal brand isn't vanity, it's infrastructure.

So we built the system. Tested it. Used it to go from invisible to unavoidable.

Now we help founders like you do the same.

Why founders trust us:

✓ We’ve built an audience of 20k+ on LinkedIn

✓ Secured funding from Virgin, Big Change and Nuffield Health

✓ Partnered with the Peter Jones Foundation (yep, the guy from Dragons’ Den)

✓ Theo Paphitis #SBS winner and member 2026

✓ Emma won Entrepreneur of the Year Under 30, 2025 (UK StartUp Awards)

✓ Best Creative Business 2025 Yorkshire & North East (UK StartUp Awards)

✓ Numerous testimonials on our LinkedIn profiles

✓ 30+ years of experience working with Startups

We know what it's like to build something that matters and feel invisible.

And we're going to show you exactly how to break through. 🍀

A woman with long brown hair and blue eyes smiling for a photo, titled 'Ebony' on a Polaroid-style frame against a black background.

A young woman with long dark hair, wearing a gray sweater, sitting on a wooden bench in an indoor shopping mall, drinking coffee from a to-go cup, with a blurred background showing store signs and advertisements.

A man with glasses and a striped blue shirt smiling outdoors with greenery in the background, labeled 'Chris'.

Photograph of a man taking a picture outdoors, with pink flowering trees in the background, labeled 'Hrithik' at the bottom.

Two people, a man and a woman, sitting on a pink couch with a laptop, in front of a window. Behind them, a sign says 'Lucky Founders Club'.

What are you looking for?

Join the Club

A man and a woman sitting together on wooden benches in an indoor space, with the man pointing towards the camera and both smiling.

Personalised Mentoring

Build your Brand Package

Colorful sticker with the phrase "Make Your Own Luck" in pink, orange, blue, and black text.

Not sure where to start?

Pink soap with black and white text that reads 'LEVEL UP LOADING' and a black mountain graphic.

Take the quiz

Screenshot of a website titled Lucky Founders, featuring articles about entrepreneurship and personal growth. The main article shows people playing arcade games. Other articles include topics on goals in January and startup advice.

Looking for more?

Every Wednesday, we share hot takes & insights about how you can build your personal brand to attract opportunities straight to your inbox if you’re on our mailing list.

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